4/6/2024 0 Comments Pixel chix roomies commercialThis only lasted until the released of Barbie: Dolphin Magic as newer Barbie content would move to Netflix starting with that film. This deal started in October, 2016 for the next seven years and includes the next two releases: Barbie: Star Light Adventure and Barbie:Video Game Hero. Mattel Creations and Universal Pictures home video content group had agreed to an exclusive worldwide SVOD rights agreement for the Barbie movie library. 9 Story deal was directly with HiT for 2017 revivals of Barney & Friends and Angelina Ballerina, there were originally reboots on either revival, but the plans were scrapped. The partnership included new multi-platform content development and production and distribution of the new and existing content. The DHX partnership with Mattel included HiT properties (Bob the Builder and Fireman Sam) and direct Mattel properties (Little People and Polly Pocket). Two pacts with DHX Media (now WildBrain) and 9 Story Media Group were placed into Mattel Creations. While, Christopher Keenan was moved up out of the now-defunct HiT Entertainment to be the division's Senior Vice President of content development & production. Mattel's then chief content officer Catherine Balsam-Schwaber was named to head the unit. Mattel Creations was formed on Mato bring all three of Mattel's content production units, including the American Girl creative team in Middleton, Wisconsin, under its aegis.
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